Miami Observatory

Fri08012014

Last updateSat, 12 May 2012 10pm

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Mapping Cultural Infrastructure in Latino USA

Latino USA

Mapping Cultural Infrastructure in Latino USA, seeks to identify circuits of opportunity for Hispanic/Latino, Latin American, Caribbean, and Ibero-American cultural offerings in the United States.

The objective is to chart the ways in which these offerings can find ways of entering the mainstream broadcast channels and the most successful alternative media venues. In a first stage, the Observatory is mapping spaces, organizations, networks, cultural broadcasters, populations, audiences, and consumers in 5 or 6 areas of dominant influence (ADI) and corridors where Latino/Hispanic/Latin American and Caribbean populations are concentrated. These spaces also serve as gateways not only for migrants but for cultural initiatives from Latin America and Spain. We focus on circuits and networks in which cultural administrators  and initiatives such as Susana Tubert and her project TeatroStageFest participate and that offer opportunities for managers and initiatives pertaining Americans as Susana Tubert and StageFest, and many others that are not yet identifies and and are scattered far and wide in areas of dominant influence (ADI) or Designate Market Areas (DMA).

The Latino / Hispanic population is concentrated in ADI/DMA, which straddle not only more than one city, but in some cases extend to other states. Examples are South Florida (Miami-Fort Lauderdale-Pompano Beach), which as of the 2010 census is the 8th largest metropolitan area, and the New York Metropolitan Area (New York, northern New Jersey, southern Connecticut, and western Long Island), which is the largest metropolitan area. 

This initiative will also compile the Latino and Latin American offerings through such distribution channels as Netflix and Amazon, indicating where there are opportunities for expansion of circulation and distribution.

Another feature of this mapping project is to identify how cultural infrastructure is used and consumed in public, private and nonprofit venues.

Moreover, Observatory researchers have the know-how and tools to cross both the intra-ethnic (among diverse Latino groups) and crossover offerings (which will become increasingly important because the English-speaking and U.S.-born Latino population outpaces other Latino demographics).

The project

  • Maps beyond the secondary information provided by the state or government
  • Creates indexes and develops added value from the perspective of culture and development
  • Identifies transnational networks facilitated by technological innovation and communication
  • Displays cultural infrastructure information dynamically in relation to circuits of opportunity
  • Includes new information on the 2010 census


This mapping project presents information in its "demographic context,” according to  "ethno-linguistic diversity" (complemented by ethno-regional diversity), and the perspectives provided by Latino / Hispanic ADIs/DMAs. It includes complete consumer data, such as household cultural appliances (radio, TVs, video palyers/recorders, camcorders, computers, Internet connection, etc.).